A recent study of vdav Association occupied German requests for information and directory media e.V.: Dusseldorf, February 9, 2009 – information and directory media – so telephone and address books, B2B information (business search engines/economic reference works), and local search engines – are essential for communication between people and companies. As the end of 2008 for the eighth time survey of the market research company of Ipsos found out, almost 60 million Germans (91% of the over 14 years) use directory media to search for people and companies. The use has thus remained constant compared to previous years. Above all advertising in printed directory media is promising success. \”After all, three out of four people in Germany (74%) use them to research so that the printed directories of many prophecies of doom despite alive are as eh ever and could so far also not from search engines like Google & co.
displaced are\”, reports CEO Rhett-Christian grammar vdav. In addition to books, electronic play Directory media is increasingly important. 37% of respondents calling the helpline, and more than a quarter goes to the Internet when people, service providers, and companies are looking for. And also latest technical developments do not stop before this media type. Directory media are called by 16% of the respondents with the mobile phone, PDA or navigation device. Advertising target group with high potential who uses which of the different types of media, by age, strong income and education of respondents depends on. Internet users of directory media are mostly younger, better educated and have a high income. In the key target group of 14 to 49 year olds, 37% use directory media on the Internet (all respondents: 26%); at the younger (up to 34 years) are even 43%. In the younger age group are disproportionately represented the so-called exclusive users online: 52% are under 30 years old.