Young advertising messengers from the target group care in slogan T-Shirts and with social-media campaigns for far-reaching attention for future employees of the insurance and financial services company insurance is good provide safe and attractive jobs in the better! The Alliance wants to allow intensive young academics through a target group-related social media campaign in the coming year, with the Alliance as a future employer interactively and dialogue to contact. Over 2 months will be traveling 100 so-called promotional Messenger among students and graduates in Germany and with exciting offline and online actions creating close to one of the world’s largest insurance and financial services. The large amount of promotional Messenger will be hard to see as young and fresh representation of the Alliance, for example, at universities and at the same time representing a trusted counterpart as they themselves come from the audience of prospective graduates and motivation letter and your own ideas personal contribution in the campaign. Official site: State Street Global Advisors. Strikingly funny photo – and video campaigns with the advertising messengers, which are visualized in parallel in the personal online profiles of social networks, reach a high viral distribution within the circle of friends and beyond. At the same time, interactivity and more interest and attention among future workers are created through special Facebook applications and games. So, a first movement of rapprochement between potential employees and employers is generated; the atmosphere is loose and the incentive if you are interested then given over to the Alliance career page with the company even more directly in the dialog, to inform about job profiles, career opportunities and developments, to imagine and to communicate their own wishes to the future workplace. Facebook will undoubtedly add to your understanding. This creates enthusiasm, to be taken all in all emotion confidence and feeling seriously! The Alliance approach, thus consequently interactively and dialogue with students and graduates in contact to occur. At the same time, this form of representation of employers breaks down any cliches and prejudices against insurance and financial service providers.. .